Abe is the brand mascot of Great Apes - a digital design studio with a quirky sense of humor and an air of mystery.

Not just an ape, but “Abe”



The silhouette of Abe is inspired by the monolith featured in the studio's logo and the “2001: A Space Odyssey” movie.





This mood board is the process of envisioning Great Ape's character - a mix of quirkiness, playfulness, and funkiness.






Iterations of Abe

Abe-volution

 Derived from the iconic monolith, Abe embodies the evolution of technology and Great Ape's creative journey through a series of distinctive personas. The brand color palette was also updated with brighter tones to accompany Abe’s funkiness.

Abe on merch

© Photos: Joël Petzold